Keyword rank tracking may not be new, but it's as important as ever. desktop).Īll that data is essential for gauging which pages bring you the most traffic, understanding causality between traffic and sales, and measuring exactly how your SEO efforts influence your rankings. The most sophisticated tools, including Rank Tracker, can deliver unbiased data that accounts for personalized search results and semantic queries, as well as track ranking in different locales and by platform (mobile vs. But it's also gotten a lot harder to track your ranking accurately because of increased personalization of search results and the rise of semantic search.įortunately, as Google's algorithm improves, so does our ability to track it. Rank tracking is almost as old as the world's first search engine, and tracking the impact of your on-site and off-site changes via your rankings is just good business at this point. In this article, I walk you through five of the hottest SEO trends that you can expect to see more of in 2017.Ģ017 is going to bring rank tracking back to the forefront. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has changed, too. Last year, I wrote about five SEO trends you needed to know in 2016.
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