Athleisure was a megatrend before COVID-19, but the pandemic has served to further blur the lines between work and free time, and there is a rising acceptance of comfortable wear in previously more formal contexts. Athleisure-the new default and a competitive battleground. If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website. Now we think on a less-than-one-year planning horizon to incorporate much-faster-changing external factors. We are really thinking about 2021 in a much more modular way. The coming year will continue to be characterized by a lot of uncertainty. Successful players, however, will be defined by an ability to make smart moves to leverage the opportunities highlighted in the “trends” section of the report. The great unknown for 2021 is the trajectory of COVID-19. Categories that saw a limited increase in participation, or a decline, are likely to make a partial recovery, but at a lower rate than 2020’s winning categories (Exhibit 2). Categories that did well in 2020 (including outdoor individual sports, home exercise, yoga, e-sports, and virtual races) are expected to remain popular in 2021. The greatest opportunities, meanwhile, are associated with the potential return of large sports events, including, potentially, the Olympic and Paralympic Games and the ongoing rise in popularity of outdoor and home-based sports. The biggest challenges for the coming year are seen in supply chains and COVID-19-related issues, including ongoing challenges relating to physical-activity levels and indoor- and team-sport participation. Executives are cautiously optimistic and are focused on growth opportunities: 64 percent of respondents to the WFSGI–McKinsey Sporting Goods Survey expect “better” or “much better” market conditions. The coming 12 months will likely be characterized by a more positive outlook, albeit amid uncertainty caused by an unfolding second wave of COVID-19 and the relatively slow ramp-up of vaccinations. Preston, president and CEO, New Balance A look ahead: 2021 outlook It will offer great opportunity for those who have adapted operations and have the consumer at the center of their efforts. To win in the new environment, the industry needs to adapt both its customer proposition and its operational capabilities.Ģ020 was challenging, but 2021 will also be demanding. COVID-19 has ushered in the next normal for the industry, defined by factors including digital commerce, rising demand for sustainable products, and increasing participation in individual forms of sports and exercise. The impact of the pandemic goes beyond temporary performance-it has also accelerated changes that will have long-lasting impacts on companies throughout the sporting goods value chain. Among emerging opportunities, women’s clothing came to the fore amid increased focus on activities such as home workouts, running, yoga, and Pilates. Team sports and indoor sports struggled, due in part to the postponement or cancellation of major sporting events. Outdoor individual sports and home workouts both saw increased participation. Specific sports were impacted with varying degrees, depending on how accessible they were in a locked-down environment. The COVID-19 pandemic had a profound impact on the global sportswear market in 2020, with most companies posting weaker sales. This article summarizes some of the report’s findings. The report is presented in multiple forums, including WFSGI–McKinsey webinars, ISPO 2021, and Global Sports Week 2021. The impact of the pandemic is shifting consumer behaviors and creating a need for careful analysis and strategic planning. The report, Sporting Goods 2021: The next normal for an industry in flux, comes at a critical moment for the industry, as the COVID-19 pandemic continues to play out around the world. There are plenty more discounts in the Big In Japan sale so make sure to check it out! These are just some particularly deep ones.Ī fan of visual novels? You might be interested to check out our list of top visual novels of 2019/ones we were anticipating for 2020.The World Federation of the Sporting Goods Industry (WFSGI) and McKinsey have teamed up to present a perspective on the global sporting goods industry. Naruto Shippuden: Ultimate Ninja STORM 4 Road to Boruto Visual Novelĭigimon Story: Cyber Sleuth – Hacker’s Memory I have referenced the UK store for these, so there may be slight differences from stores in other regions. The vast majority of these are 70% discount or better. Playstation are running their ‘Big in Japan’ sale, so I thought I’d pull together some of the best discounts for fans of visual novels, JRPGs and anime games generally.
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