The Figma acquisition is all about getting rid of the competition, said Darren Hood, experience design manager at Arity. Related Article: Adobe Acquires Figma for $20B, Zesty Lands $75M, More News Collaboration or Elimination Play? “Inherent in the shift is an expansion toward more input, in shorter timeframes, from diverse stakeholders toward the creation and deployment of those assets," Mahoutchian said. They want to drive most of a brand’s customer interaction, which moves quickly due to rapid market evolution, increased customer digital literacy and value-based differentiation, she added, as opposed to commoditized price differentiations. However, she said, since a lot of that work was print and early web experiences, they didn’t have dynamic, changing needs to respond to - just an objective and a resulting asset that endeavored to meet that objective.ĭigital experience assets in service to a refined and constantly evolving customer experience are the primary deliverables needed from designers, according to Mahoutchian. They would go off and create it, then bring it back as a final deliverable. In the past, designers would be assigned a deliverable or an asset to create. “We're looking forward to learning more on how Adobe will integrate these trends and learnings into its expansive suite of design tools.” “Figma's best-in-class collaboration workflow platform has changed the landscape for design tools, moving the world of design from individual contributors to collaboration-based team enablement,” Mahoutchian said. Sheila Mahoutchian, Forrester senior analyst, said when it comes to enabling real-time, full-featured, browser-based collaboration, Adobe was simply “late to the game.”īy comparison, Figma, with its real-time collaboration and rapid prototyping capabilities, was far ahead - having already penetrated markets at companies like Airbnb, BP, Kimberly-Clark, Microsoft and Salesforce.
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